Although it isn’t a true photo, a small addition like this makes the review feel more legitimate.Ī bonus piece of advice here: notice how clean these layouts are? Nothing will frustrate your audience more than if your testimonials are formatted poorly.
Not only do photos draw more attention, but they also look more authentic.Ĭasper lists short and sweet testimonials on their website and has also chosen to include a rating feature, the person’s location and a profile avatar for each review.
CUSTOMER SUCCESS STORY EXAMPLES PROFESSIONAL
If you feel comfortable, ask for a professional photo to add to their review. Small details like these give your reviews more credence. Get SpecificĪsk your customer’s permission to use relevant information, such as their name, location, company and job title. This way, it’s easier for potential customers to skim several customer success stories and gather more information at once. Pick the most important points from your longer testimonials and highlight them. But in most cases, your future customers won’t want to read that much copy.
If your customer testimonials go on for paragraphs, it proves they had a great user experience. When it comes to listing testimonials on your website, we have two big pieces of advice: Spotlight What’s Important We’ve rounded up our top five tips for compelling customer success story pages, along with our favorite real-life examples. So, how can you highlight these stories in a dynamic way? In 2019, it was reported that 82% of people read reviews about local businesses and that the average consumer reads 10 reviews before feeling ready to trust a business.īut, if your customer success page isn’t holding your audience’s attention, then all the hard work you’ve put into gathering those reviews will be for naught. In terms of marketing, this means that people would rather invest their time (and money) with businesses deemed useful and popular by customers.Īnd when it comes to the importance of customer success stories, often referred to as testimonials, the statistics don’t lie. Online testimonials help create social proof, the phenomenon of humans tending to copy other humans when making decision. Whether you’re just starting to gather reviews from your customer base or you’re ready to start showing off testimonials on your website, it’s important to strategize the best way to present customer success stories to your audience.
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